During the Big Game, Budweiser gave their Clydesdales the night off (finally), and ran a spot that shows the true reason we all play sports: For the love of a crowd of raving, adoring fans.
If you didn't catch this one, Bud took a twist on the (hopefully dead) Flash Mob craze and invaded a rec league hockey game in Ontario with a crowd of "fans" dressed in team jerseys, guys with face paint, and some hot cheerleaders. And, of course, a chicken shooting t-shirts into the stands.
For a bunch of guys used to playing to a smattering of people just trying to get out of the cold, this is as big time as it'll ever get, and they rise to the occasion. No word on if any of the hired cheerleaders are now rec league WAGs.