Eminem is about to get puppetized...
The notoriously ad-adverse rapper swore he'd never "sell out" and hawk product, but it looks like he's changed his mind. Briskly.
While I was in New York this week at the Brisk25 Summit
(with Danny Trejo who did the "Machete in 30 Seconds"
ad... great guy, but that's another story), I learned that they are partnering with Eminem to create a new claymation "That's Brisk, Baby!" ad.
Eminem came up with concept for the ad himself. And we were told he was given complete creative freedom, and was told to "go for it." Which means expect something completely different from the past classic claymation spots Brisk has done. (And most likely a lot of bleeping out...) They are pretty tight-lipped about the ad's content, but that pic above is a pre-release still showing the making of Eminem's claymation double. (He looks even more pissed off as a puppet...)
We also heard he's doing more than just an ad for Brisk - there's a music program they're working together on too. Wonder what he'll rhyme with "Brisk"...
(Legal stuff I'm required to tell you: In accordance to the FTC Guidelines, I am disclosing that my time, travel and accommodations have been compensated by Pepsi Co. for my participation in the "That's Brisk, Baby!" campaign. Although I have a material connection to Pepsi Co., any publicly stated opinions of Pepsi Co. remain my own.)