The Super Bowl is reverting back to its glory days this year. No, not because there's a chance Bret Favre will be playing, but because Victoria Secret announced they will be returning to the Big Game's commercial line-up for the first time since 1999.
With fond memories of the Lingerie Bowl (come on, you watched it too), and an appreciation for these hard-working, nearly-nude models, it brought to mind some of the other great libido arousing moments in Super Bowl commercial history. Here are 5 of our favorites in chronological order. (And a bonus clip.)
Cindy Crawford Drinks Pepsi (1992)
This was one of the first classic Super Bowl sex-ommercials. The spot used a tight-white-T-shirt-and-jean-short clad Cindy Crawford to make millions of guys think drinking Pepsi was cool. Which, of course, worked. Firmly raising Pepsi’s market share. Among other things.
Ali Landry Doritos (1998)
The former Miss USA showed off her award-winning chip-crunching talents as the chick that made guys bolt for the nearest laundromat. (It also featured a pre "Will and Grace" Sean Hayes, whose completely unconvincing "Ay Chihuahua," was explained once we saw his all too believable turn as the flamboyantly gay Jack.)
Watch Here
Victoria's Secret (1999)
The inspiration behind the Lingerie Bowl, this spot proves the old adage that football and thinly-veiled soft-core adult entertainment are two great tastes that taste great together. The Victoria's Secret website blew up after millions of guys wanted more of the barely clothed super models prancing around. And less of the Broncos killing the Falcons.
Watch Here (Found under 1999 tab)
Miller Lite Catfight (2003)
This commercial took the "tastes great/less filling" debate to its logical conclusion, by having two hot models tear each other's clothes off and fall into a pool. Thank god the good people at Miller Lite chose these girls and not Bob Uecker and John Madden.
Go Daddy (2004)
The initial version of this commercial (the one embedded above... you're welcome), never actually aired because of uptight sensors, but the one that did air had enough controversy and sex appeal to drive horny men across America to Go Daddy's site in hopes that for some reason she'd be there taking registrations in a white tank top.
BONUS
Grey Anatomy Shower Scene (2006)
Technically this is not a commercial but it a brilliant stroke of promotional manipulation by ABC’s marketing machine. Immediately after Super Bowl XL ended, millions of guys across the world looked up from their chip bowls in a beer-soaked haze to find the three hot female stars of Grey's Anatomy seductively lathering each other up in the shower.
I guarantee 99.8% of the guys thought they just discovered the greatest network television show in history. Unfortunately, it just turned out to be the dream of one of the male characters, and a nightmare for the guys who endured the rest of this soapy chick-TV show hoping for more. Marking the first, and probably last, time any straight male watched the show.