OK, I get that Bud Lite had to come out with their own lime-squeezed pseudo-cerveza following the success of Chill from rival Miller. Gotta stay competitive, even if it means messing with a classic formula.

I even get that the lame name for it, Bud Lite Lime, had to come from some decision-by-committee that probably drove the marketing people to the edge of insanity as all their more creative names got shot down. ("It's Bud Lite. It's got lime in it. How about... Bud Lite Lime!") Wouldn't want to risk confusing us unsophisticated beer drinkers with a clever name.

What I am having a hard time getting is what's up with the Lime-Guy they're using in their ads? It looks like Steve Nash and the Green M&M had a love child. And apparently everyone at the party is too hopped up on Bud Lite Lime to be freaked out some horribly mutated citrus fruit is performing party tricks in their living room.



If their message is: Drinking it makes you not care when you see stuff like this, then please, send me a case. Or three.