So how to you promote the launch of a new cell phone? Exactly, you hold a massive paint fight in Sao Paulo, Brazil.

Over 200 people answered the call via social media sites to form teams and hurl paint at each other for 40 minutes, using balloons, spray guns, catapults, and what looks like giant sponge hammers.

What that has to do with a cell phone I have no idea (I think because the phone comes in colors), but I have a suggestion for their next viral video: It would have been a LOT more interesting if all those chicks were wearing bikinis. This is Brazil... had you guys ever actually seen a Brazilian woman before you picked out those outfits??? Why you stuck them in t-shirts and baggy shorts, I have no idea. So shoot another one. Bikinis only. We'll be waiting.