In the electronic pissing contest that is high-def TV screen size, Epson fires a high hard one with their latest entry into the arena - the PowerLite Home Cinema 1080 projector.

Boasting true 1080p native HD resolution with 3LCD technology, the PowerLite can produce a screen size of up to 120 inches. For those of you who failed 4th grade math, that's ten feet. Of HD quality picture. It's like having a drive-in in your living room.

The biggest draw? The cost. Only $2,999. Under three grand for eight times the display area of a 40" big screen? No contest.

Get more details on the PowerLite Home Cinema 1080 at Epson's site, here.