Tickets to the game: $85

Parking across from the stadium: $20

Hot dog from the vendor: $6

Not spending a friggin' fortune on beer because you smuggled in your own: PRICELESS

(Resorting to a clichéd – and grossly overused – ad to start this email: Unforgivable.)

The mad-geniuses over at Under Development, Inc. have come up with a must-have guy product that had me both laughing out loud, and blown away by its sheer brilliance: The Beerbelly.

Part canteen, part covert-ops gear, this strap-on, insulated, neoprene sling holds a removable bladder that keeps up to 80 oz. of liquid libation under wraps for game-time enjoyment. Simply pop out the concealed drinking tube and enjoy. Spring for the optional Pleasure Extender Cold or Hot Pack, and keep your drink the perfect temp deep into overtime.

And don't think the Beerbelly is limited to stadium use. Enjoy a few cocktails at the movies. While on line at the DMV. Have a much needed drink, or three, while your girlfriend tries on every pair of jeans in every store in the mall. (For that use alone these guys deserve a Nobel Prize.)

$34.95 for the Basic Beerbelly. $49.95 for the Deluxe Kit.
www.thebeerbelly.com

Your first drink is on me. Enter coupon code: BGSENTME during checkout and get $6 off your order.