
Sure you've dreamed of owning a Ferrari. But your climb up the corporate ladder has stalled on the rung marked "middle management". Until you move into the CEO suite, get fired by the board for tanking your company's stock, and collect your obnoxiously rich severance package, you can start with something equally as sexy, but a helluva lot more affordable.
Fabrik's new line of SimpleTech high-speed external hard drives are designed by Pininfarina, the Italian firm that has been the primary designer of Ferraris and other cutting-edge products and automobiles for more than 50 years. It's got the sleek lines of a Ferrari, and the well thought out, simple operation you'd expect from the designers of the hottest sports car in history. Unlike a Ferrari, they start at only $99 for a 160 GIG drive. Not a bad entry level. And the storage capacities range up to 1TB, so you can backup and store years worth of files.
Besides the usual stuff you expect from newer external drives - Hi-Speed USB 2.0 and FireWire 400 connections, plug and play ease, single-click backup software - the SimpleTech drives also have a unique lighted capacity meter on the top that lets you know how much space you have left. Very convenient.
And because they understand that file sharing is just as important as file storing, purchasing a SimpleTech drive gets you a free 2GB online account at myfabrik.com to store, organize, embed and share your content. Do you get that when you buy a Ferrari? Nope. But then again, having this on your desk won't attract supermodels either.
www.simpletech.com