Let's say you're a suit guy. Monday through Friday you wear the Capitalist Uniform. Not that there's anything wrong with that. Suits serve a purpose. They project professionalism. And sophistication. And authority. And all the other things you need to project while you reign over your 6 x 6 cubicle kingdom. (8 x 8 if you're on the management fast track.)

Your suit wearing pays the rent. Your suit wearing allows you to buy drinks for strange women at bars. Your suit wearing allows you to eat meals that don't include instant Ramen. But your suit wearing doesn't reflect the real you. The you that, on the weekends, is very much not part of the Machine.

Come Saturday you want to be casual. But not worn-down-stain-covered t-shirt casual. No. That was fine in college. But you're an adult now. (Physically anyway.) And you want your casual clothes to have style. And make a positive statement about who you are as well.

Here's one way to do that. California Rising is a new sportswear line for men that mixes casual fashion with what they call "the embracing of the progressive, inventive, and laid back energy that is what people love about California." Like, totally, dude.

What does that mean? Let me translate: the clothes are fashion-forward, so you'll look great whether you're hanging at the park, or out for dinner with a girl (without that painful "wanna-be skaterboy" look that seems to be so popular right now), but they are also eco-friendly - using high quality organic fabrics and dying processes that don't smack Mother Nature in the mouth.

Think of it as the Yin to your workweek Yang.

www.californiarising.com