There once was a company that was hired to do a survey and the survey was good. It found that, if given the choice, 60% of those men surveyed would rather toast their special occasion with beer than champagne.
Yeah, I know. Is this supposed to be surprising to anyone? Well, surveys are great, but unless you do something with the results you probably shouldn’t have spent the money on the survey in the first place. Fear not beer drinkers and loyal readers, there’s finally an alternative for those of us that would rather not toast at all than be forced to bump bubbly this holiday season.
The Boston Beer Company, creators of the Samuel Adams bunch of beers and arguably the country’s most well-known craft brewery, has teamed up with Germany’s Weihenstephan Brewery, the world’s oldest brewery, to bring us the first new beer style crafted under the (in)famous German Reinheitsgebot beer purity law in over 100 years, Infinium.
The name isn’t all that inspired. Kinda sounds like an ED drug or new model of Lexus. But name aside, I’m all for a well-crafted beer with a story. Infinium has both. Ancient brewery (Weihenstephan was
founded by Benedictine monks in 1064) and innovative craft brewer (Sam Adams brews over 30 different styles of beer) popping out a beer baby that's the result of a two year love affair between the two brew houses; it writes itself.
Infinium is a golden-hued beer packed with pint-sized bubbles and a subtle, fruity aroma that makes it the perfect companion to just about any occasion. Like fine champagne, Infinium pairs a crisp acidity and dry tartness and like a well-designed beer a smooth malt body and satisfying mouthfeel. This classy brew is certain to be a hit at your next holiday gathering and if you’re the generous type, a great gift for the beer lover on your list. 10.3% ABV Infinium should be available at your local purveyor of fine alcoholic beverages sometime in early December with a suggested retail price of $19.99 for a cork-topped 750mL bottle. Prosit!