Got an important client meeting, or even more important date, and you're worried a bad case of dragon breath might torpedo the deal? If you're like me, you turn to a mouthwash to slay that dragon, and freshen your breath. And as a twice-a-day rinser, I've been doing that for years.
But according to the developers of
SmartMouth, a new mouthwash clinically proven to provide fresh breath for 12 hours, we've not only been doing it wrong, but we may be doing more harm than good... and actually causing worse breath when we rinse.
How? Apparently germs and bacteria inside your mouth feed on proteins and emit noxious gases which linger, giving us bad breath. And when the inside of your mouth becomes dry, it actually causes or worsens bad breath. Most mouthwashes contain alcohol which dries out your mouth, so, after the fresh burst is gone, you are typically left with that awful breath again in under an hour.
SmartMouth (developed by the guy who wrote the bad breath section of the Encyclopedia Britannica... true story), uses a patented, dual-solution technology with two key ingredients kept separate until they mix and activate just prior to rinsing. Solution 1 eliminates existing bad breath when you rinse, and Solution 2's zinc ion technology actually prevents new bad breath from returning for at least 12 hours at a time. One rinse in the morning prevents bad breath all day, and one rinse at night and you can wake up without morning breath.
And that morning breath claim is why I had them send me some to try out. Sounded like marketing hype to me. So the night they arrived, I
brushed as usual, poured the two solutions into a cup and rinsed. Surprisingly the minty flavor was subtle, and there was no "burning burst" you get with other rinses. So even though my mouth felt clean and refreshed, I was doubtful it could last.
I was wrong. I woke up the next morning and my mouth still felt fresh. It was almost a little strange having none of that awful morning breath feeling. And it seems I'm not alone in my findings. The Better Business Bureau ’s National Advertising Division reviewed all of SmartMouth’s claims and determined that the following have, in fact, been substantiated:
* SmartMouth does provide 12 hours of fresh breath after each rinse
* No other leading mouthwash provides fresh breath for longer than one hour
* With SmartMouth, you can wake up with fresh breath every day
And I don't have to spell out the advantages of waking up next to someone and not having to worry about morning breath.
SmartMouth also comes in convenient tear-open travel packs, so you can be fresh on the road, and also in gum and mint form, for extra protection before meeting a client or on a date. Where you can now enjoy garlic without fear.
Available at major drug store chains and online.