I guess you can chalk this one up to “marketing hype” too…
In case you actually have a life and missed all the chatter on the Intergoogles, Nike discovered and “confiscated” a video of some amateur dunking on LeBron James.
So embarrassing was the footage, so damning to his superhuman talent, they were going to lock it up forever, lest we mere mortals gaze upon it and thereby consider King James anything less than the god they pay him millions to be…
Well TMZ got ahold of the tape (imagine that), and immediately turned on the hype machine that were going to release it today.
And they did.
Is it as devastating as Nike made it out to be? Um, no. Not even close. In fact, it sucks.
You can see it for yourself, by clicking the image below. (TMZ didn’t give an embed code… must be looking for hype traffic…)
[UPDATE: A much better version has surfaced... CLICK HERE to see it up close and in HD]