They’re calling it the Demi Moore effect. According to a study done in April of this year by the dating site PlentyofFish.com, more and more women aged thirty and over are looking to date guys five and ten years their junior. It seems the cougars are taking over the jungle.
In the US, 38% of the women surveyed had initiated contact with men 5 years younger than themselves and 10% were going for guys ten years younger. According to Markus Frind, founder of PlentofFish.com, “Many people look for younger partners hoping for a more exciting relationship. Demi and Ashton were the exception a few years ago, but by proving it works, more women than ever are comfortable looking to younger men for love.”
There’s also the experience factor. Many women are fed up with men their age who lack the stamina and skills to satisfy them. (See the sex survey post here.) Younger men have the energy to keep up, (don’t women hit their sexual peak in their mid thirties?), and may be more open to “coaching” by a more experienced partner.
With nutrition, exercise, and medical advances (read: plastic surgery) helping to keep women looking younger longer, (“40 is the new 30″ seems to be the new mantra), and society’s growing acceptance at seeing older women on the arm of younger men, we may see this trend increase. What does that mean for the average bachelor? Maybe the chance to learn a thing or two.