I just got an email about a new cologne called Driven Black, by, of all people, Derek Jeter.

Come on Derek. It's not enough that you're an All-Star shortstop, captain of one of baseball's biggest dynasties, World Series MVP, and a media darling who dates supermodels? That you're, at the same time, both a hero and source of jealousy to guys everywhere? You thought you had to have your own fragrance??? For sale through Avon, no less? Really, Derek? Really?

Not that I'm against cologne. Just ill-advised celebrity cologne. Let's leave this stuff to the Paris Hilton's and the David Hasselhoffs of the world, shall we?

Described as "a woodsy oriental fragrance with a sophisticated blend of exotic saffron, Sicilian blood orange and rich woods, Driven Black was created by Derek Jeter to share a different side of his personality and for the modern man who is constantly on the move."

Somewhere in Heaven, Babe Ruth just choked on a cigar.