First of all, thanks to everyone who took the time to complete the survey. Second of all, almost twice as many women as men responded to the survey… and on a site with a majority of men readers, that’s pretty amazing. Way to go guys. And most importantly, we found out some very, very interesting info. Info you guys should be using this V Day.

On to the findings...

When asked if they had received lingerie as a gift 74% of women had. 73% of men had given lingerie as a gift. That means over a quarter of the population needs to realize the value of giving and receiving lingerie...

So, how much should a guy spend on lingerie? About 70% of both men and women surveyed agreed that $51-$100 was a good amount. 15% of women thought $0-$50 was good enough, while 20% of guys went the other way and thought $101-$200 was appropriate. Some guys are needlessly overspending.

Speaking of overspending, when asked if it was necessary to spend more for a brand name, men were split 50-50. Almost 60% of women, on the other hand, felt it was NOT necessary to spend more. Good news for us guys.

When it is ok to start giving lingerie in a relationship? Looks like guys need to be a little more patient. While a majority of guys (43%) thought is was ok to start giving the sexy stuff after 3-6 months, the number one response from the ladies was 6-9 months with 36%. However 18% of our ladies thought it was ok to get sexy in under 3 months. And no, I don’t have their phone numbers.

Once you’re ready to buy, the choice outfit for both men and women is overwhelmingly a two-piece, form-fitting set, grabbing roughly 45% from both sides. Second choice for both is a lace teddy (39% for women, 30% for guys). After that, almost 20%of guys want to see their lady in something very revealing, but only 5% of women agreed. So, easy guys… she wants you to leave a little to the imagination.

Don’t know what material to buy? Go with satin (53%) or lace (36%). Color? Black seems to be the overwhelming sexy color choice for both men (47%) and women (53%), followed by red for 31% of guys and 22% of women. White was a distant third for both, 16% for men, 9% for women.

Does wearing lingerie enhance things in the bedroom? Apparently so. Over 83% of men find lingerie to either enhance things in the bedroom or be a huge turn on. More than two thirds of the ladies agree. And they also admit wearing just lingerie turns them on. My advice? Get your ass to the lingerie store. Now.

And it looks like guys are ok with a little lingerie shopping. 50% said they are not intimidated at all, and will walk right into a store to buy their lady something sexy. And another 40% said that even though they are a little intimidated, they go on in anyway. On the other side, over 75% of women are confident enough to walk right in, with 23% uncomfortable, but willing to brave it. 9% of guys and 2% of the ladies won’t even step foot in a lingerie store. Thank goodness for online shopping.

So what do you buy when you get there - something you want to see her in, or something you think she’ll like? While guys were split just about 50-50 on this, the majority of women, almost 62%, want you to buy what you want to see them in, and be your fantasy. I like how you’re thinking, ladies.

And speaking of fantasies, start thinking accessories, guys. When asked if buying things like gloves, stockings, and garters would enhance their experience, only 38% of guys thought it would, with another 22% saying they’d consider it. 40% figure accessories are not necessary at all. Listen closely guys: 76% of the ladies think accessories make the outfit sexier. So when you get her that two-piece, form-fitting set she wants, get something to go along with it.

Worried about getting her the right size? Don’t be. While a slight majority (about 55%) of men are confident they know their lady’s bra size, and women are split 50-50 whether their man really does know, guys are more confident they know her dress size (56%) and even more so for shirt size (75%). Does it matter if he knows her exact size? Yup. A whopping 32% wouldn’t even try to buy something for their wife or girlfriend without knowing her size. So ladies, start dropping size hints.

What about guys being on the receiving end of sexy gifts? Ladies are a little more progressive here. 97% think it’s perfectly ok to give a man something sexy to wear as a gift, but only 90% of guys agree. (Come on other 10%, let them have some fun.) Even thought they feel it’s ok, only 69% of women actually went ahead and gave a sexy wearable as a gift, and only 57% of guys surveyed had ever received something sexy. Ladies, get moving here. You’ve got another 33% to satisfy.

When asked if they would wear whatever you gave them, an overwhelming 93% of guys said hell yes. Which is good, because 95% of the women surveyed said they’d expect them to wear it. Unless he felt silly. 77% of women would let him off the hook, while 23% feel that since they model the stuff you buy them, a little quid pro quo is in order. (73% of guys said they’d go ahead and wear it anyway… even if they felt silly.)

And finally we asked the ladies: On the big day - Valentine’s Day - would you rather wear something sexy you bought yourself and surprise him, or let him give you something he wants to see you in? 62% want to give him a sexy surprise… which is just fine with 72% of the guys.

(Check out www.shirleyofhollywood.com for gift ideas.)