Since it's one of the most gifted items on Valentine's Day, I thought I'd hit you with some interesting info on chocolate.

A survey by theNational Confectioners Association (NCA) found:

• The average guy will spend $130 on candy, cards, flowers, jewelry, and dates this year.

• Kids apparently do the best on V Day, receiving 39% of the gifts given, followed by wives/mothers with 36%. Fathers/husbands? No love, with only 6% of the gifts.

• More than 36 million heart-shaped boxes of chocolate will be sold for Valentine's Day.

• Half the women surveyed planned to give chocolate to their guy this year. (And judging from the results above, it looks like the other 50% plan on giving nothing.)

• 68% of men said they'd prefer to get chocolate over flowers, with 22% opting for the flowers. (I'm gonna have to have a talk with that 22%.)

Do different types of chocolate have different meanings? According to a survey by Lindt Chocolates, they do. According to their results, 42 percent of respondents equated milk chocolate with love, while 53% thought white chocolate evoked innocent feelings of friendship. Dark chocolate? Nearly a third of respondents, (33%, for those of you who failed math), identified it with with lust. Something to think about when you're shopping.