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Hedge Your Bets on Big Game Tickets
06/03/2008

We all know the Super Bowl host stadium is packed every year with corporate suckups and well-connected cronies who wouldn't know a Quarterback option from a stock option. The real fans - who are unwilling or unable to pony up the four-figure price tag for a ticket - get left standing outside. Unless you hedge your bets.

Yoonew.com is a site that launched late last year, with a highly sophisticated back-end, that lets you play the sports ticket market like the stock market. Complete with real-time "stock ticker" showing ticket price movements. It's a Sports Fan/Wall Street Whiz Wet Dream.

Once you register and fund your account, you've got three ways to get in on the action: You can bid on specific event tickets, like the Super Bowl, World Series, or NBA Finals, no matter what team is playing; you can bid on Team Fantasy Seats, for instance if you think the Dolphins will make it to the Super Bowl (and if you do, you need to increase your medication), the current bid is $48.10 per ticket, while the bid for tickets if the Pats make it again is $1747.05; or you can bid on Matchup Fantasy Seats, where right now the big ticket is a Patriots-Cowboys matchup with bids going for $408.41.

What does this all mean? Say you were involved in the market for event tickets for the NBA Finals. Seats in the arenas are divided into A, B, C, D and E categories, A being the best, etc. If you were watching the ticker and made your move at the right time, you'd have B category tix to the first game for $548.60. Not bad. And in the examples above, if you were to move on those Pats-Cowboy tix now and that ended up being the actual Super Bowl matchup, you're going to the game for only 400 bones.

Keep in mind this is not gambling. It's a futures exchange where you can trade a commodity - sports tickets - based on value. And if your bid is converted to a ticket, Yoonew guarantees the ticket and gives you a written contract. Which you can sell if you can't make the game, or just got a seriously good deal and want to flip them.

There's way too many other tools and features to mention (charts and graphs of historical trends, top gainers and losers lists, etc.), so you'll have to go to the site and poke around. But if you're a die-hard sports fan who knows the sports market (YooNew, as in "you knew" those teams would make it, get it?), and you aren't afraid to jump when the time is right, you can get some great tickets at an unreal price. With a little extra added excitement.

www.yoonew.com

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