Pepsico has announced a partnership between Gatorade and Tiger Woods for its newest thirst quencher, Gatorade Tiger. It will be available in stores next March and will have the support of (surprise) a major marketing campaign behind it.

Adding to Tiger's already rich endorsement deals with Nike, EA Sports, GM and others, Golfweek Magazine is reporting the Gatorade Tiger deal to be worth $100 million over five years.

If this athlete-licensed sports drink is successful, it's most likely a foregone conclusion we'll be seeing Paytonade on the horizon.

[VIA AdAge]