Diddy is doing high style. And taking his 11 year-old Sean John label back to the days of classic modern fashion. Gone are the loose fits, bright colors and bold logos. In, is new slimmer denim fits, and lower rise, narrow straight legs.

The ad campaign focuses on the new subtlety and refinement with a black and white palette, showcasing jackets with clean, dramatic lines, sleeveless hoodies, sweaters with bold geographic patters, and suits with classic cuts and narrower lapels.

Looking at the new designs, I'm thinking you can take Diddy's new duds anywhere from office, to dinner to club. Which is pretty much the way Diddy does it.

You can see (and buy) the entire the line at SeanJohn.com