Hugh Hefner is, for obvious reasons, one of my heroes. He’s the world's most famous bachelor. His magazine created an entire genre. And his personal style puts everyone else's to shame. The man is living the dream. Actually, he's living multiple dreams. The type of which I once made the mistake of telling a now-ex-girlfriend about.

Now Hef and Playboy introduce their Rock the Rabbit project, which blends cutting-edge music with classic fashion. They recently asked twenty musicians to design a custom line of limited edition T-shirts, placing their own personal stamp on the Rabbit Head brand and logo.

Artists like The Flaming Lips, The Thievery Corporation, Rhymefest, Lil' Jon, and the Trainwreck Riders are involved, each putting a new spin on an old icon. I highly recommend you go to www.rocktherabbit.com to view the designs. (And I promise the site's safe for work.)

Playboy will offer the limited edition Rock the Rabbit shirts at the Playboy Concept Boutique at the Forum Shops, the Playboy Boutique at the Palms - both in Las Vegas - as well as online at www.shopthebunny.com. For $39, you can dress like Hef... without having to resort to wearing silk pajamas in public.

And one final reason to salute Mr. Heffner: The original prototype Ts will be auctioned off to benefit LIFEbeat: The Music Industry Fights AIDS. (www.lifebeat.org)