Silver Infusion - est. 1887
02/05/2007


Let's say you took the Colts and the spread last night and won big. Or you work for Goldman Sachs and your year-end bonus was bigger than the GNP of a small country. You've got some discretionary income burning a hole in your pocket and you're looking to splurge. Not on something stupid. You want something extravagant. Something cutting edge and functional. Something you wouldn't ordinarily drop big money on. How about a $126 t-shirt?

Not sold? How about a $126 t-shirt made from the highest quality Supima cotton, protected by a barrier of pure silver? Definitely extravagant, but also very cutting edge and functional.

Est. 1887 has launched a line of luxurious, high-end clothing utilizing 5% pure silver, that features tanks, crew shirts and henleys in classic hues, knitted specifically for this collection.

Why silver? According to est. 1887, it provides a world of benefits to the wearer. The fabric actually eradicates 99.9% of all germs, viruses, molds and bacteria it comes into contact with, including odor-causing bacteria. Excellent for when you're sweating through that marketing presentation. (Or for just putting over your face on the subway.)

Speaking of sweating... those of you that get those embarrassing yellow stains under the arms of your shirts? They are caused by ammonia in perspiration. Silver neutralizes ammonia, protecting your shirt from damage. (That alone is reason enough to buy one.)

Silver is also thermodynamic, acting as a natural temperature regulator. Keeping you cool in the summer and warmer in the winter. It's like wearing a giant thermos. A very soft, very comfortable, thermos.

Basically, it's the ultimate guy shirt. Soft. Odor-free for days. Kills germs and bacteria. Doesn't show sweat stains. Can be worn year-round. No thought and low maintenance. If only the other things in our lives were that easy to deal with.

Available in select high-end stores and online retailers.
www.est1887.com for locations.

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