For those of us tired of trying to set our watches by pushed those tiny little buttons with our fat man fingers... Touch screen technology meets modern design in the Kenneth Cole New York touch screen watches.

Cole's aim? To "inspire a new generation of consumers already passionate about touch screen technology available on smartphones and music players." (And to let us fashion conscious, yet big fingered, guys set the right time without fumbling.)

Featuring Digi-Touch™ Technology the collection mixes traditional and fashion-tech features in a modern sleek design and maintains Cole's signature, classic look with a stainless steel round case paired with a silicon strap. The watch functionality includes 32-City world time and an alarm, stopwatch and light up screen.

To add one to your collection, they'll run you $125 to $175, and can be found at Kenneth Cole retail stores, department stores including Macy’s, Dillard’s, and Nordstrom and online at kennethcole.com.