How dominant are you when an entire sport gets giddy when you return? And when I say "sport" I mean tour promoters, advertisers and broadcasters. The competitors? Maybe not so giddy. That's because the eight month reprieve from Tiger's ass kickings ends today when Woods tees off in the first round of the Accenture Match Play Championship today.
And Nike, eager to get its Golden Boy back dominating the airwaves (as if the round-the-clock love fest by ESPN and the Golf Channel aren't enough), is airing its new spot, "The Good Life".
It showcases Nike Tour pro golfers Stewart Cink, Anthony Kim, Justin Leonard, Trevor Immelman and Carl Petterssen, and their 2008 tour wins and lifestyle improvement during Tiger's absence. And their less-than-thrilled reaction to his return.
The next spot, I believe, will just feature tour promoters rolling around naked in piles of $100 bills.