The Three S’s – All Part of The Ritual

Since puberty, when we had to scrape those first few budding whiskers from our face, the Three S’s have been a part of our morning – and pre-date – ritual. Shit, Shower, Shave and you’re ready for anything.

A new grooming line called Ritual, pays tribute to that time-honored tradition, with a product for each of the three phases of readiness.

Packaged in a wooden box, logo burned into the lid, the products of Ritual look like the stuff guys used back when men were men, and barbershops were where you went for a straight-razor shave, a girly magazine and an argument over sports.

For the Shit part of your ritual, the kit contains Nature Calls ($9), an odor neutralizer made specifically to mask bathroom odors. A couple drops pre-sit down renders a courtesy flush obsolete. Even after Burrito Friday.

For the Shower segment, grab Trifecta ($16), a body, hair and face wash packed into one time-saving product. Lather everything up with powerful dirt-defying suds laced with essential moisturizing agents, including soy and wheat protein.

The Shave is the most delicate part of the ritual. The one where poor product or bad technique can render you a nicked-out mess. Start with Razor Rinse ($17), a unique blade antiseptic that kills Staph bacteria before you shave. Why is that important? Staph is the primary cause of folliculitis – red bumps, razor burn, irritation and in-grown hairs. Any of which look bad when she gets close.

Next, lather on The Whip ($18), a heavy shave cream containing aloe, chamomile, and cucumber extracts that tames the toughest beard. With a little added lidocaine to soothe post shave burning. And finish with The Balm ($19), a gel of blended lidocaine, aloe and witch hazel to further put out that post-shave fire.

And you’re done. Three S’s complete and your ready to hit the town. (You may want to bring the bottle of Nature Calls with you. Just in case.)

$79 for the kit
www.yourritual.com