Whenever I hear that a new razor is coming out on the market, I always think of the classic scene in This is Spinal Tap where Nigel Tufnel, showing off his amps to the interviewer, explains how they go all the way to eleven, instead of the standard ten. They are better, he explains, because while others can only go to ten, he can "push it over the cliff" and go "one louder".

Razors makers seem to have the same mentality: Just add one more. For decades the twin blade was the norm. We accepted it. Nicks and all. Then the triple blade hit. Smoother, not so many nicks. We liked that. So they went to four blades. We liked those too, so of course, now we have five blade razors. Pretty soon they'll sell us on the Wall O' Blades that mounts next to your sink and you'll simply slide your face up it for the cleanest, closest, most effective shave you can get from a wall full of razors.

Pity the millions of disposable razor users who have had to lag behind, stuck in the triple blade era. Unable to experience the joys of going "one louder". Until now.

Schick® recently launched their new Quattro® Disposable, the first premium four-blade disposable razor. Not your father's cheap plastic razor, the new Quattro has many of the features found in its non-disposable version.

Along with the four synchronized blades, it's got two aloe-enriched conditioning strips and a compact pivoting head. And, unlike the slippery plastic stick handles of other disposables, the ribbed, rubber-coated handle lets you get a firm grip on things. Now you can push it over the cliff and go one louder.

$7.49 for a three pack
www.shaving.com