How do you effectively market milk to the masses? Right, with an 80's inspired glam rock group called White Gold, complete with a pair of back-up singers known as the Calcium Twins, singing over-produced tunes about the virtues of cow juice.

The newest installment in this viral campaign is "Do You Love My Hair", where the glamster warbles a ballad about his white locks. It would be completely ridiculous, except I could totally see Vince Neil and Motley Crüe performing a sincere version of the song. Sad. But true.

Video after the jump .