They took the one fall-back pickup move most guys had for the beach and made it unnecessary.

Their new UltraMist Sport Continuous Clear Spray is not squeezed out of a tube. Or pumped out of a bottle. It sprays on in one long blast, like hairspray. And makes getting at hard to reach places easier.

Sure it's water and sweat resistant. Sure it's non-greasy and oil-free. But how are we supposed to get girls to ask us to help them put it on their back, when they can do it themselves now? And can someone explain to me what they were thinking when they made it, as they put it, "rub-free"?

www.bananaboat.com